Parking or "Where do we put all the cars?"

When I decided to run for City Council, I had lots of conversations with people in Emeryville concerned about traffic. I have written a few times about this, and yet, after 3 years on the council, I am not sure that the average person thinks things have improved. Consider that within the next 20 years, it is projected that the number of residents in Emervyille will increase from 10,000 to 16,000, according to our General Plan. Where are we/they going to put all those cars?

I have found a strong consensus through the transportation planning world about how plentiful, free parking actually encourages people to use cars when they otherwise might not; free parking is like a car magnet. Emeryville is different from our immediate neighbors to the north and south, in that public parking is free here. (Note that some private parking, like at our hotels and at Bay St. is not free.) I believe that free and unrestricted parking is part of the reason we have more cars here than we like. You should also know that we have 20,000 people working in Emeryville each day. They weigh many considerations as they decide how they will get here, including the direct cost to them of driving.


Several years ago (before I joined the council) Emeryville commissioned a study of the North Hollis area to look at parking issues and solutions, as the streets in this part of town are very often completely "parked up" on a weekday. Restaurants and businesses with customers who come and go have complained people can't find a place to park, and that this could impact their number of customers and sales. With off-street parking required to be provided for employees, why is the on-street parking so full all the time?

Wilbur Smith Associates, who completed the study, found that people will park where it is most convenient. With free unrestricted street parking, people will park there first, and when it is full, find another spot (maybe in a garage). Some people don't have access to off-street parking as it is private or don't want to park there as it is costly, and find themselves circling, looking for a spot on the street. With no time limits on the street, during the day there is very little turn-over of spots.

By limiting street parking in non-residential areas with a time limit, we can help people find spots that are meant for them. This is about managing parking, not just providing it. We can manage it with time limits or fees. Our hope is to first put limited time parking zones in places planned out by the study. The transportation committee, on which I serve, is having a special meeting on Tuesday, December 11, 2012, at 9:00 am at the Fire Station on Hollis and 63rd St. (6303 Hollis) to talk about next steps in the parking plan. Eventually, if the city puts in paid parking on the street, we could use the revenues (once capital costs are covered, which would likely be within 2 years) to fund additional pedestrian or bike improvements that would enhance the area for everybody. This is called a parking benefit district, where the use of cars and paid parking actually helps to pay for direct improvements. Right now we taxpayers are all subsidizing those who drive here and park for free.

Residents need to be protected from other users spilling over into the areas they depend on for parking. We have some areas with residential parking permit programs, and the city can support more if it is warranted.


What is important is to hear from the community regarding this pending change. I want residents to have residential parking, I want employees to have employee parking, and customers to be able to find customer parking. It is great if we can share parking, but I know we can manage the parking we already have better to be sure each type of user can have parking when and where they need it.

Emeryville is special in that we have a free shuttle provided by businesses, property owners, and our city government that gives us a ride to and from BART, the Emery-Go-Round. With over 1.3 million riders each year, Emery-Go-Round certainly keeps some cars off our streets. We can build on this service to further encourage people to get to Emeryville without driving their cars.

Democracy in Emeryville

I serve Emeryville on the city council with the goal of increasing people's involvement with decisons that impact them. You may have heard that our city council elections typically have low voter turnout (in 2011 it was 26%). By having our elections on odd-years (2011, 2013), there often is not a lot of other things to vote for, and statistically fewer people vote (than in even years: 2010, 2012). In 2010, for example, the turnout and vote for local measures (in Oakland), even down at the bottom of the ballot was about 60%.

When I won my council seat in 2009, I won with a 13% margin over the next person, more than 100 votes over him, but alas, I won with only 855 votes! We had about 5,400 registered voters in town, but only 855 votes got me elected. That means 16% of people who could have voted, voted for me. With 10,000 residents now a mere 8.5% of people who lived in Emeryville voted for me.

I believe that it is time for Emeryville to move our elections to even years, when more voters vote. Yes, we will be competing for attention with all those other candidates, propositions and measures, but it is when more people actually pay attention and participate by casting their votes. I proposed this to the city council last month, and they unanimously agreed to consider it formally. We will have an item to discuss this again and get your input on sometime in early 2013 (not on Tuesday, December 18 at our council meeting, which begins at 7:15pm, City Hall, 1333 Park Ave). Bottom line is, Emeryville will save money by consolidating our elections with the rest of Alameda County.

How to make a transition to even years is another consideration on which I would like to hear your input. To me, the simplest and cheapest way to make the change would be to extend all terms of current council members for a 5th year. That would mean the next elections would be changed to one year later: from 2013 (for me and Kurt Brinkman) to 2014. The other three council members (Ruth Atkin, Jac Asher and Nora Davis) would be done with their current terms in 2016 instead of 2015. Others think that making the next term a 3 year term would be better. In other words, whoever is elected in 2013 is up for re-election in 2016.

There are many views on this. Some say it will cost more for candidates, some say it will favor incumbents, some say it will favor new-comers, some say people will not have the patience or attention span to vote all the way down the ballot. Some say it is better to have only those who care about city issues voting in the smaller elections on odd-years. I think it is worth making the change in the interest of greater potential participation and democracy (with a small "d").

This could impact our School Board elections, which are also held in odd-years, as we have shared the extra cost of the odd-year elections with Emery Unified School District.

Further information (if you are still reading): the only other two cities in our County with odd-year elections were Livermore and Newark. Livermore voters just voted to change their elections to even-year. I hear that Newark is also considering a change.

My new job!

I have completed my personal transition and career change by taking a full time job with TransForm, a non-profit organization based in Oakland that does transportation policy and transit advocacy. In many ways, this is my dream position: working on transportation and land use issues that have been so important in my service to Emeryville. I work specifically on GreenTRIP, a certification program for new development projects that are low-traffic by design (like LEED is for energy efficiency). TransForm is also known for administering Safe Routes to Schools, a program to encourage kids and families to walk and bike to school. You may also be interested in our Great Communities Collaborative, which includes increased engagement of stakeholders in local land use planning.

With our climate concerns, with CA's focus on reducing Greenhouse Gas emissions, and with SB375 rolling out in our region, I am very excited to be working right in the thick of it. And my commute to Downtown Oakland by either bike or bus is great (especially when it is not raining)! Also, having the chance to put the skills I learned in my Masters of Public Policy program (Goldman School, graduated June 2012) to work is very satisfying. Please check out the organization, and let me know if your work is related to what we do or if you would like to learn more!

The other side of this transition is that my time for public service is less than I had before. I remain a strong and engaged council member (will end my year as Mayor on Tuesday, December 4, and have greatly enjoyed it), but I no longer have the luxury of time with my own children in the afternoons. As a result, I am reducing my evening commitments. I am still reachable by email and phone, but my responses might be a bit slower than before.

The positive side is that I have a whole new area of expertise that I bring to Emeryville, our transportation challenges, parking, and development projects. I look forward to working with you on these challenges moving forward.