When I decided to run for City Council, I had lots of conversations with people in Emeryville concerned about traffic.
 I have written a few times about this, and yet, after 3 years on the 
council, I am not sure that the average person thinks things have 
improved. Consider that within the next 20 years, it is projected that 
the number of residents in Emervyille will increase from 10,000 to 
16,000, according to our General Plan. Where are we/they going to put 
all those cars?
I have found a strong consensus through
 the transportation planning world about how plentiful, free parking 
actually encourages people to use cars when they otherwise might not; free parking is like a car magnet.
 Emeryville is different from our immediate neighbors to the north and 
south, in that public parking is free here. (Note that some private 
parking, like at our hotels and at Bay St. is not free.) I believe that 
free and unrestricted parking is part of the reason we have more cars 
here than we like. You should also know that we have 20,000 people 
working in Emeryville each day. They weigh many considerations as they 
decide how they will get here, including the direct cost to them of 
driving.
Several years ago (before I joined the council) Emeryville commissioned a study of the North Hollis
 area to look at parking issues and solutions, as the streets in this 
part of town are very often completely "parked up" on a weekday. 
Restaurants and businesses with customers who come and go have 
complained people can't find a place to park, and that this could impact
 their number of customers and sales. With off-street parking required 
to be provided for employees, why is the on-street parking so full all 
the time?
Wilbur Smith Associates, who completed the study,
 found that people will park where it is most convenient. With free 
unrestricted street parking, people will park there first, and when it 
is full, find another spot (maybe in a garage). Some people don't have 
access to off-street parking as it is private or don't want to park 
there as it is costly, and find themselves circling, looking for a spot 
on the street. With no time limits on the street, during the day there 
is very little turn-over of spots.
By limiting street 
parking in non-residential areas with a time limit, we can help people 
find spots that are meant for them. This is about managing parking,
 not just providing it. We can manage it with time limits or fees. Our 
hope is to first put limited time parking zones in places planned out by
 the study. The transportation committee, on which I serve, is having a special meeting on Tuesday, December 11, 2012,
 at 9:00 am at the Fire Station on Hollis and 63rd St. (6303 Hollis) to 
talk about next steps in the parking plan. Eventually, if the city puts 
in paid parking on the street, we could use the revenues (once capital 
costs are covered, which would likely be within 2 years) to fund 
additional pedestrian or bike improvements that would enhance the area 
for everybody. This is called a parking benefit district, where the use 
of cars and paid parking actually helps to pay for direct improvements. 
Right now we taxpayers are all subsidizing those who drive here and park
 for free.
Residents need to be protected from other 
users spilling over into the areas they depend on for parking. We have 
some areas with residential parking permit programs, and the city can 
support more if it is warranted.
What is important is to hear from the community 
regarding this pending change. I want residents to have residential 
parking, I want employees to have employee parking, and customers to be 
able to find customer parking. It is great if we can share parking, but I
 know we can manage the parking we already have better to be sure each 
type of user can have parking when and where they need it.
Emeryville is special in that we have a free shuttle provided by 
businesses, property owners, and our city government that gives us a 
ride to and from BART, the Emery-Go-Round. With over 1.3 million riders 
each year, Emery-Go-Round certainly keeps some cars off our streets. We can build on this service to further encourage people to get to Emeryville without driving their cars.
 
 
 
 
 
 
